Add-on activities

Additional ways to build your skills, expand your reach and strengthen your business.

Get the most out of your “Gain” experience with add-on activities exclusively for registered attendees—including pre-conference workshops, studio tours, breakfast workshops and even special pricing on the MYOB conference. Seats are limited and additional registration is required; see below for more details on how to sign up!

Professional development workshops

Thursday, October 14
1:00–3:00 p.m.
The Sheraton New York Hotel and Towers

Get your conference experience started off right by attending a professional development workshop. Choose to participate in one of the three concurrent workshops to enhance your practice and learn new management skills you can take back to the real world. Whether you're an in-house designer, just out of school or have years of experience under your belt, you'll be able to apply the strategies you learn to benefit both you and your company.

Moving Upstream from Implementation

David C. Baker, president, ReCourses, Inc.

It might or might not mean that you do less of the implementation, but when you move upstream, you get more time, more money and more respect from clients—and who can argue with the value of that? But how do you do it, and what changes at your firm in the process? Learn why to move upstream, how to do it, how to present/package it, what clients value and don’t in the process. And ultimately, learn if you have what it takes to stand “naked” in front of clients to sell your thinking instead of the tactile implementation. You’ll leave the session with clarity and energy to do it right.

New Revenue Streams For Designers

Mateo Neri, co-founder, soyu natural teas, and co-founder, Entrepreneurial Mentorship Initiative, Art Center College of Design; and Doug Powell, founder, designer and business strategist, Schwartz Powell

It’s more challenging than ever for design businesses to thrive (and even survive) within the traditional “client service” business model. Doug Powell and Mateo Neri are successful entrepreneurs with roots in the design world, and this session will be a discussion of how to nurture entrepreneurial activity—and ultimately develop new revenue streams—within your design business. We’ll discuss business planning, funding, and current trends in design and entrepreneurship, as well as exploring business model alternatives such as partnerships, product licensing and non-profits.

Reinventing Your In-house Role: Using Design to Lead

Matthew Loyd, vice president, Brand Experience, and creative director, method

Would you believe that you have great value and insight on business matters for your company—not just design conversations with your in-house team? That’s because you are a design thinker. It is a way of seeing the world, a way of solving problems and a deeply held belief that design and designers should impact strategy. And modern businesses need that from you. By using design to solve a number of non-brand communication-based problems, you will change how you are perceived and the role you will play in your organization. And by using business in your storytelling, you will demand a new place at the table. Change the course of your career and break through the designer’s glass ceiling. Create a context by which your unique value can be leveraged to strengthen your organization—or that will take you up and beyond your current organization. Use your existing skills to transform culture, business vision and planning, connections with your peers and boss and ultimately tell rich stories around brand communications that will inspire change in your company, your department and you.


Mind Your Own Business Conference

3:00 p.m. Tuesday, October 12 through 12:00 p.m. Thursday, October 14
The Sheraton New York Hotel and Towers

The 2010 Mind Your Own Business Conference will be held October 12–14, in conjunction with the “Gain” conference at the Sheraton New York Hotel & Towers. Tailored specifically to address the challenges faced by design firm principals and owners, this one-of-a-kind business conference from HOW magazine in partnership with noted consultant David C. Baker of ReCourses, Inc., offers surefire ways to improve your positioning, grow your bottom line and realize your firm’s potential.

The MYOB Conference offers the perfect complement to “Gain” with three days of close-up, nuts-and-bolts problem solving combined with big-picture, long-term planning. Explore hard-hitting topics on managing for profit, leadership and positioning your firm for smart growth.


Local design studio tours

Thursday, October 14
4:00–6:00 p.m.
Various locations throughout New York City

Go behind the scenes of New York’s most creative design firms! Tickets for one-hour studio tours at Etsy, Johnson & Johnson, Knopf and Sterling Brands are available.


Breakfast workshops

Friday, October 15 and Saturday, October 16
7:00–8:45 a.m.
The Sheraton New York Hotel and Towers

Select “Gain” partners will be holding breakfast workshops on Friday and Saturday morning. There is no cost to attend these hands-on, practical sessions but pre-registration will be required.

Designing for a Digital World with Adobe Systems

Addressing business challenges with design often involves technology solutions, and with technology changing so rapidly it’s difficult to keep up. Hear from Adobe on the latest publishing solutions that help you deliver engaging experiences across the web and the widest range of devices. Understand the Flash/HTML5 debate and see demonstrations showing how Creative Suite 5 enables designers to create interactive content (without coding) and digital materials for distribution across media channels and devices. Plus we’ll throw in some ooh-aah inducing Photoshop, Illustrator and InDesign time-savers!

Pantone: From Inspiration to Realization

Color fuels emotion, drives behavior and is one of the most important aspect of design. Getting color right for you and your clients is a major factor in the success of your projects. In this Pantone workshop, we will discuss enhancements in the new Pantone PLUS product line that will help ensure your creative vision becomes reality. We will also look at hot color and design trends to help your future projects have greater impact in today’s competitive design markets.