One + One

One Designer. One Client. And the Process of Design.

From pitch to launch, what transpires between designer and client is often unseen and little-talked about, the details known only to a privileged few. But what if we could have a seat at the table? Be flies on the walls in the conference rooms of design presentations between designer and client? With “One + One,” we can!

The following our pairs of designers and clients will recreate the design processes that demonstrated problem solving, design finesse, transformative change and pizzazz. From pitch to delivery, each pair will provide insights on how designers and clients work together—whether pitch perfect or not.

West Side Story

Drew Hodges, founder and CEO, SpotCo
Jeffrey Seller, producer and co-founder, The Producing Office

Designing the Official NYC Information Center

Willy Wong, senior vice president and creative director, NYC & Company
Jake Barton, principal, Local Projects

Nickelodeon: One Brand

Matthew Duntemann, vice president and creative director of on-air art and design, Nickelodeon, MTV Networks
Anne Mullen, senior vice president of on-air creative strategy, Nickelodeon, MTV Networks

Repackaging a Master Brand Strategy: The Avid Story

Dean Whitney, principal, Continuum
Thomas Ordahl, senior director of corporate brand strategy, Avid