Schedule

Begin planning your “Gain” conference experience, or learn more about speakers and programming by selecting a category above.

Below is a general outline of the “Gain” program schedule. Learn more about presentations from the descriptions below the schedule and about programming on the sub-pages above. The full conference program will be available at the registration desk on-site.

Thursday, October 14

Friday, October 15

Sheraton New York Hotel & Towers

  • 6:45 a.m. Registration opens
  • 7:00–8:45 a.m. Breakfast workshops (free for attendees)
  • 7:30–9:00 a.m. Continental breakfast, networking, sponsor exhibits open
  • 9:00 a.m. Welcome, “Gain” co-chairs Stanley Hainsworth and Kenna Kay; AIGA president Debbie Millman
  • 9:20 a.m. Introduction, moderator Paola Antonelli, senior curator, Department of Architecture and Design, The Museum of Modern Art, as main-stage moderator
  • 9:35 a.m. John Maeda, artist, author, computer scientist and president of the Rhode Island School of Design
  • 10:05 a.m. Masters of Design Panel, brought to you by Fast Company
  • 10:45 a.m. Networking refreshment break, sponsor exhibits open 
  • 11:15 a.m. Round one of One + One : Drew Hodges and Jeffrey Seller; and Matthew Duntemann and Anne Mullen
  • 11:45 a.m. Robert Hammond, co-founder and executive director, Friends of the High Line
  • 12:15 p.m. Curt Schreiber, vice president and director, VSA Partners, and Jon Iwata, senior vice president, Marketing and Communications, IBM
  • 12:45–2:45 p.m. Lunch (on your own—a valuable chance to meet with other attendees!); sponsor exhibits open
  • 2:45 p.m. Welcome back, moderator Paola Antonelli
  • 2:55 p.m. Dr. Naif Al-Mutawa, creator, The 99, and founder and CEO, Teshkeel Media Group
  • 3:25 p.m. Su Mathews, senior partner, Lippincott, and Clint McClain, senior director, General Merchandise Marketing, Walmart
  • 3:55 p.m. J Allard, former chief experience officer and chief technology officer, Entertainment and Devices Division, Microsoft
  • 4:25 p.m. Networking refreshment break, sponsor exhibits open
  • 4:55 p.m. Marije Vogelzang, eating designer, and owner and founder, Studio Marije Vogelzang and Proef
  • 5:25 p.m. (Re)Invention Ten
  • 5:45 p.m. Closing, moderator Paola Antonelli
  • 5:55 p.m. Adjourn
  • 6:00–8:00 p.m. Opening Night Reception with cocktails and hors d’oeuvres; sponsor exhibits open

Saturday, October 16

Sheraton New York Hotel & Towers

  • 6:45 a.m. Registration opens
  • 7:00–8:45 a.m. Breakfast workshops (free for attendees)
  • 7:30–9:00 a.m. Continental breakfast, networking, sponsor exhibits open
  • 9:00 a.m. Welcome, AIGA executive director Richard Grefé
  • 9:15 a.m. Presentation from moderator Paola Antonelli
  • 9:45 a.m. Erica Eden, senior industrial designer, Smart Design, and co-founder, Femme Den
  • 10:15 a.m. Karin Fong, partner/director, Imaginary Forces
  • 10:45 a.m. Networking refreshment break, sponsor exhibits open
  • 11:15 a.m. Round two of One + One: Dean Whitney and Thomas Ordahl; and Willy Wong and Jake Barton
  • 11:45 a.m. Jonathan Harris, artist, computer scientist, designer and founder of number27
  • 12:15 p.m. Lunch (on your own—a valuable chance to meet with other attendees!); sponsor exhibits open
  • 2:15 p.m. Welcome back, moderator Paola Antonelli
  • 2:20 p.m. Larry Keeley, co-founder and president, Doblin, and partner at Monitor
  • 2:50 p.m. Soraya Darabi, co-founder and head of business, Foodspotting
  • 3:20 p.m. Networking refreshment break, sponsor exhibits open
  • 3:50 p.m. Jeremy Clark, senior experience design manager, Adobe; and Scott Dadich, creative director WIRED magazine and executive director of digital magazine development, Condé Nast
  • 4:20 p.m. David Droga, founder and creative chairman, Droga5
  • 4:50 p.m. Closing, moderator Paola Antonelli
  • 5:10 p.m. Adjourn
  • 8:00–10:00 p.m. National Design Triennial evening at the Cooper-Hewitt, National Design Museum

Please note: All schedules and speakers are subject to change without prior notice. Registered attendees will be notified of significant changes in the weeks leading up to the event.

 

Presentation descriptions

The 99: Reinventing Superheroes

Dr. Naif Al-Mutawa, creator, The 99, and founder and CEO, Teshkeel Media Group

Dr. Naif Al-Mutawa, creator of The 99, the first comic series based on Islamic culture and history, will share his entrepreneurial journey—from an idea born out of years as a clinical psychologist to Kuwaiti prisoners of war, to a comic book series published in eight languages and counting, to a theme park in Kuwait, to a global animation series produced by Endemol and written by some of Hollywood’s top writers. Al-Mutawa will discuss the way one idea can not only reinvent business but can also help change people, cultures and the world.

Selling Out or Buying In?: 19 Lessons After 19 Years at Microsoft

J Allard, former chief experience officer and chief technology officer, Entertainment and Devices Division, Microsoft

Immediately after graduating from college, J Allard made an unexpected decision to join Microsoft, believing it would be a brief, first-step position in his professional career. This “first-step” covered 19 years, over 40 products and the start of many new businesses. One month fresh from his resignation from the company, Allard will explore why Microsoft is like Madonna, share his “19 years, 19 lessons” list and thoughts on reinvention.

After Magazines: WIRED’s Digital Rebirth

Jeremy Clark, senior experience design manager, Adobe
Scott Dadich
, creative director, WIRED, and executive director of digital magazine development, Condé Nast

Traditionally, magazine designers and editors have been well-equipped to create compelling experiences in print, but highly crafted digital formats have proven more elusive. With the onslaught of the iPad and other tablets due out shortly, WIRED—in partnership with Adobe—is leading an industry-wide revolution in how people experience and consume magazines. Join Scott Dadich, creative director of WIRED magazine, and Jeremy Clark, director of Adobe’s experience design team as they walk through the behind-the-scenes process for the creation of a new digital version of WIRED on Adobe’s digital magazine platform.

Beyond Facebook and Twitter: The Future of Emerging Technologies

Soraya Darabi, co-founder and head of business, Foodspotting

Emerging technologies are reinventing the ways we run our businesses, communicate with the world around us and even the ways we perceive our own identities. Soraya Darabi, former manager of digital partnerships and social media for The New York Times and one of Fast Company’s“Most Creative People in Business,” will speak with Paola Antonelli about these complex changes and what the future holds for emerging technologies and new media.

Advertising in the Digital Age

David Droga, founder and creative chairman, Droga5

Driven for the last fifty years by the TV narrative, marketing is being transformed by the digital age. And in this new economy, companies are looking for new ways to advertise with an impact that lasts beyond the end of a media budget. Droga5 is on the forefront of this new marketing-entertainment hybrid, and is not only revolutionizing the way companies advertise, but is also rapidly changing the way the public thinks about advertising. Droga5 founder and creative chairman David Droga will share his company’s most successful and memorable digital and interactive campaigns, and will discuss why companies not only need to change the way they think about selling their brand but also need be focused on making a positive contribution to the world around them.

Designing (for) Women: Bridging the Gap Between Assumptions and Realities

Erica Eden, senior industrial designer, Smart Design and Femme Den co-founder

Why is gender important? Smart Design’s Femme Den explores the gap between assumptions and realities about women. As practicing designers, they apply new ways to design for the elusive women’s market. To create products and experiences that women love, designers must better understand their lives, as well as their clients’ objectives and perspectives. Femme Den co-founder Erica Eden will discuss methodologies to meet the needs of, and effectively communicate with, these three interconnected groups.

Designing the New Cinema

Karin Fong, partner/director, Imaginary Forces

What does it mean to design a cinematic experience in today’s world, where screens a la Blade Runner are a reality, movies and video games overlap, and audiences yearn for both the excitement of global blockbusters and the flavors of local authenticity? Known for film titles and commercial production, Imaginary Forces strives to reinvent and redefine “the big picture” in screens large and small, combining filmmaking with theater, gaming and architecture. Partner and director Karin Fong will talk about the opportunities within different modes of storytelling when designing the new cinema.

The High Line and the Reinvention of Public Space

Robert Hammond, co-founder and executive director, Friends of the High Line

Once a rusted, dilapidated eyesore, now one of the most highly praised green spaces in the world, the High Line is a public park built atop an abandoned elevated rail line on Manhattan’s west side. Robert Hammond, executive director of Friends of the High Line, will discuss how design helped raise $170 million dollars to save the historic structure from demolition, created the most inventive public park in New York City, and transformed the way the planners and governments around the world think about revitalization and public space.

Untitled

Jonathan Harris, artist, computer scientist, designer and founder of number27

Combining elements of computer science, architecture, statistics, storytelling and design, Jonathan Harris’s online projects create large-scale living portraits of the human world—portraits that both simplify and complicate our understanding of it. Jonathan will discuss his recent work, and pose some questions about what kind of space the digital world is becoming and what that world is doing to us as individuals.

Smarter Design

Jon Iwata, senior vice president, Marketing and Communications, IBM
Curt Schreiber, vice president and director, VSA Partners

Jon Iwata and Curt Schreiber will discuss current strategies and systems for infusing design deep into all facets of an organization—across products and services, client experiences and even the business model itself—to achieve meaningful change. Drawing on IBM’s rich legacy of design and business leadership, the conversation will center on three key decisions every organization must be prepared to make: What do we hold onto? What do we let go? And what do we need to rethink?

Design That Matters: Finding Fresh Frontiers

Larry Keeley, co-founder and president, Doblin, and partner, Monitor

Obese kids. School system breakdowns. Political stalemates. Economic collapse. Too few jobs and a whole generation with no clue how to get their careers ignited. Wherever you look we seem to be facing brutal problems. But, hey! Don't we have nice iPhones? Larry Keeley will sketch the central role designers should play in tackling our toughest problems. He will take us through a swift series of speculations about the issues that matter now, with an emphasis on the kinds of design firms and practices that will be up to these challenges. Expect a deep conversation about the frontiers of our field, our firms and the special magic that happens once we stop waiting for enlightened clients to show up, and instead get to a world of post-client design.

The Meaning of Innovation: How Art and Design Restore Humanity

John Maeda, artist, author, computer scientist and president of the Rhode Island School of Design

In the current moment of economic uncertainty, we are all taking stock and once again turning to innovation as the silver bullet that will guide us forward. Yet in the eyes of many leaders, innovation seems tightly coupled with science, technology, engineering and math—the STEM subjects. Maeda posits that we need to add STEAM to STEM by adding art. Through an on-the-ground exploration at leading art and design college Rhode Island School of Design, Maeda argues that the critical thinking, critical making and creative leadership embodied in the arts and design can lead us to an enlightened form of innovation where art, design, technology and business meet. By way of this post-digital renaissance, Maeda points to a world where a bit of our humanity will be restored.

Save Money, Live Better: How Walmart Sparked a Brand Transformation

Su Mathews, senior partner, Lippincott
Clint McClain, senior director, General Merchandise Marketing, Walmart

Delivering everyday low prices made Walmart the most successful retailer in the world, but it took a brand revitalization to make them the most loved. Su Mathews, senior partner at Lippincott, and Clint McClain, senior director, General Merchandise Marketing, at Walmart, examine the elements of this large scale repositioning—a new brand strategy, tagline, logo, store design, employee training, web integration, product quality, and more—and demonstrate how each reinforces Walmart’s commitment to enhancing customers’ lives. Join us for a look inside one of the most successful rebranding initiatives of the decade.

You Put My Designs Inside Your Body

Marije Vogelzang, eating designer, and owner and founder, Studio Marije Vogelzang and Proef

Designers who work with the subject food are often called “food designers.” According to Marije Vogelzang, food is already perfectly and beautifully designed by nature. She designs from the verb “to eat.” Inspired by the origin, preparation, etiquette, history and the culture of food, she calls herself an “eating designer.” It is often thought that designers who work with food only design and style the shape of the food on a plate. Vogelzang wonders if there even is a plate. Her aim is to look at the content and background of the food; the shape is just a tool to tell its story. Vogelzang will discuss the exploration and potency of a new approach on the act of eating (or is it a new approach on design?).

 

Sponsor exhibit and refreshment area

Friday, October 15 and Saturday, October 16
Metropolitan Ballroom West, adjacent to “Gain” main stage

“Gain” sponsors will be onsite with exhibiting tables in the networking and refreshment area, Metropolitan Ballroom West. Meet and interact first-hand with representatives from American Printing, Aquent, Canon, Clients & Profits, Creativity International Awards, Emma, Extensis, Neenah Paper, NYDesigns, Pantone, The Creative Group and VGS during breakfasts, networking breaks, lunches and the Opening Night Reception. You’ll be introduced to new design-related products and services that will help you stay at the top of your field—yet another way to reinvent the way you do business!

Opening Night Reception

Friday, October 15
6:00–8:00 p.m.

Metropolitan Ballroom West, adjacent to “Gain” main stage

Complete the first day of “Gain” with a beverage and a bite to eat at the opening night reception. Chat with sponsors at their exhibits, catch up with friends and meet new ones.

During the reception be sure to stop by Moving Targets: Short Films from the Design World curated by Second Story Interactive Studios of Portland, Oregon. Moving Targets is a collection of short films made by designers, collaborative teams and studios, and features experimental films, music videos, interstitials, non-fiction pieces, trailers, PSAs and motion-based infographics.

Masters of Design Panel, brought to you by Fast Company

Friday, October 15
10:05–10:45 a.m.
On the “Gain” main stage

Join today’s “Masters of Design”—Fiona Morrisson, director of brand and advertising at JetBlue; Bjarke Ingels, founder of the architecture firm Bjarke Ingels Group (BIG); and Gadi Amit, CEO of the industrial design firm NewDealDesign—for an engaging conversation about design’s impact on business innovation with Fast Company editor Linda Tischler.

National Design Triennial evening at Cooper-Hewitt

Saturday, October 16
8:00–10:00 p.m.
Cooper-Hewitt National Design Museum

“Gain” attendees are invited to attend a private after-hours viewing of “Why Design Now,” the National Design Triennial at the Cooper-Hewitt, National Design Museum on East 91st Street (between 5th Avenue and Madison Avenue) in Manhattan. Mingle with your colleagues one last time at this exclusive Smithsonian event. There is no need to register for this event; simply show your “Gain” badge at the door to gain admittance.